If the names on the labels of packaged foods were replaced by the calories they contain, would you still eat them ? Maybe yes, but with some more guilt.
What is certain is that the calories, seen in large blocks just where the eye falls when we choose the products at the supermarket, have another effect than when we read them in small on the nutritional tables. Obviously the project-provocation mainly targets junk foods such as sugary drinks, sweets and fast food products, but among them there are also cheeses mistakenly considered light , beer, alcohol and an unsuspected Italian product that settles down on 988 calories per 100 grams (can you find it?).
The idea dates back to 2016 and is of two American students, Alessia Mordini and Rodrigo Domìnguez , who opened an Instagram account with a very eloquent description: ” This is how the products should appear to help you pass the dress trial “. You can find it here , even if unfortunately it has not been updated for a few months.